ZOF was responsible for the production of video of the commercial campaign called Natal a Meias for Calzedonia, TVI channel and the music band Amor Electro, to support the Portuguese Firemen’s League. When buying a warm socks, half of the value (2.5 €) reverts in equipment for our firefighters. The campaign runs until december 25, in all Calzedonia stores in Portugal, and aims to distribute 160 thousand pairs of socks, created exclusively for this solidarity project.
Calzedonia + TVI
Natal a Meias
Client: Calzedonia & TVI com Amor Electro (Tiago Pais Dias | Rui Rechena | Marisa Liz | Mauro Ramos | Ricardo Vasconcelos)
Featuring: Ana Sofia Martins / Pedro Teixeira
Direction and Editing: João Pedro Moreira
Production: ZOF / Carla Capela / Ricardo Figueiredo /Inês Decq Motta
DOP: João Carneiro
Image Assistant: Pedro Gouveia
Crane Operator: Francisco Saraiva
Live Audio: Miguel Marques (Vegeta) / Caramelo Prod.
Mixing: Miguel Marques (Vegeta)
Make-up : Cristina Gomes
Motion Graphics: Liliana Dantas
Special Thanks : Takargo | Bombeiros Voluntários de Alverca | Bombeiros Voluntários do Dafundo | Namouche