In a world where change is the only constant, ZOF Audiovisual Producer has been paying special attention to the concept of Verticality in Photography.

Our director, Ricardo Figueiredo, shared his ideas in an interview with SAPO.This is not just a ZOF debate on the Concept of Verticality in Photography, but a revolution that is profoundly altering our interaction with the image.

In this interview, our director Ricardo reinforced the idea that as early as 2014/15, ZOF began experimenting with vertical formats in recording, a decision initially met with some skepticism. However, the emergence of “stories” on Instagram and TikTok in 2016 validated this approach, positioning ZOF as a pioneer in the field.

Today, it’s common practice for our audiovisual production company to provide content in both horizontal and vertical formats, matching the medium, whether it’s YouTube, TikTok, or Instagram’s “reels.”

The increased use of smartphones for capturing images is undeniable. This change is not just technological, but also cultural, as it’s redefining the way we consume and interpret the world around us.

We believe this transformation goes beyond simply recording photos. It’s about a change in how we tell stories and view the world. The vertical format provides a more suitable medium for portraits, while the horizontal format continues to be preferred for landscapes and panoramas. Our choice between the two is not just aesthetic, but also narrative.
The experience and intuition of our director Ricardo Figueiredo in this field give ZOF a privileged position to navigate the visual content market.

Our commitment to innovation and adaptability ensures that we will continue to be at the forefront, attentive to emerging trends, to enhance the experience of our clients and the general public.

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